As argued on LifeWire, the future of the web (Web 3.0, as it is so aptly named) holds the power to shape much of society’s experience as online media becomes increasingly ever-present in daily life.

What LifeWire describes as an artificially intelligent web, has the potential to cultivate a user-oriented online experience that is unprecedented. For example, social bookmarking as a search engine can provide more intelligent results than using Google. You’re getting websites that have been voted on by humans, so you have a better chance at hitting something good.

However, one must factor in the humanity of this social addition; results can be manipulated, resulting in skewed content presentation. With the addition of artificial intelligence, we may soon be able to separate the good from the bad it web results. Introducing this intelligence into the realm of social and online activism could potentially aid in the decrease of spam, bots and false events.

With the development of my mobile application, Activ8, the effect of bots and spam accounts were not something I considered when beginning. Instead, it was a topic that began to raise concern as I more clearly developed the experience and use of the app. In theory, had this come to fruition ten years from now, the addition of artificial intelligence is something that, I think, would greatly benefit mobile and online development from a usability perspective.