Digital media is monetized in many different ways, such as direct sponsorship (such as my example video), or product placement, or any other method in which a form of media can be used to generate ad revenue. In this video, a video game publishing company asked for the Slow Mo Guys channel to record a slowmo video in which they have an animal from the game crush a watermelon. This strategy causes the viewer to think about the animal and how it relates to the game. This could potentially increase a viewers interest in a product.