For the past years, iGaming has risen rapidly in popularity, fueled by the increasingly digitalized lives we lead. The industry had been making a name for itself even before COVID struck and banished us to our homes. For many people, there was not much choice but to venture into the online realm in search of entertainment and ways to pass the time. Since then, iGaming has continued its meteoric rise, and is currently valued at USD$11.68 billion in the U.S. This figure is only expected to rise as more States potentially follow the growing trend and legalize online gambling.

With soaring revenue numbers, the iGaming, or online gambling industry, is beginning to turn the heads of academics and students alike. Colleges across the U.S and the world are beginning to introduce Esports degrees into their curriculums, but the number of jobs arising in the iGaming industry is giving students and those looking to venture into the job market more options.

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Spreading the word

With any phenomenon or popular trend, the marketing of activities, promotions, or new features is key. As a result, more openings have been created at iGaming companies in a variety of departments. It is an exciting time to be part of the iGaming movement in the U.S with requirements for advertising, business development, and content creation never greater.

Despite the popularity iGaming already enjoys in the U.S, there is always a hunger to reach out to more people and regardless of whether the journey is with a new iGaming company or an established leader in the industry, there is plenty of opportunity to push a relatively new product to an established customer base. Nowadays, in the online world, there is a wider variety of platforms to reach potential customers on, creating more diversity in the job market.

Focus on the experience

One aspect that has always remained pivotal to any success is the customer experience. Customers do not just want value for money, but they also want to grow with a product. From the production side, this means innovation. Luckily, the iGaming industry and the general casino model already allow for a variety of incentives, usually in the form of bonuses, that can be used to shape an online gambling experience. The more recent introduction of slots where you can buy the bonus is an example of an innovative step that boosts the player experience by allowing them to achieve greater rewards quicker.

But the overall experience is paramount. From website design to customer service, to website usability, these are just a few areas that tie into the whole package provided for customers. All these departments and people involved in these individual contributions need to keep their eyes on the prize to ensure that their product is one that stands out from the rest. And with the industry going from strength to strength, there will certainly be room for more capable minds to help achieve this.