I think Willingham’s purpose was to show the effects and dangers of multitasking while partaking in activities that require our undivided attention. To get this message across he gives a series of examples and scenarios in which multitasking takes place and potential ramifications that could come from these acts. The audience that is being addressed are those who are not aware of the budding risk and consequences of multitasking during events that require our ultimate focus. Overall this op-ed is both conclusive and persuasive. It presents us with the main idea and lots of support to back it up. Then for those who still may not be convinced, there are examples of circumstances that clearly express and show the dangers of doing multiple activities at once to further get his point across.
