September 2020

1. Historical issues that have or have not been resolved: Women’s suffrage—2020 is the 100^th anniversary
   1. I want to write about this topic since Women suffrage is a ongoing issue in the United States that not many people are aware that it is still happening. Most people believe the issue was resolved when women were granted the right to vote but it is still a prevalent issue in today society. I feel strongly about this topic since it an issue with my everyday life.
2. Voting during a pandemic: how COVID-19 affects voting (process and turnout)
   1. I want to write about this topic since Covid is affecting day to day life and is now about to affect a major event. I would like to talk about voting turnout during other pandemic to show the possible turnout of this election. Then I would like to research what ways voting will be accessible to everyone during a pandemic.
3. College students and voting: the particular issues college students face in participating in the electoral process
   1.  As a college student, I am struggling to figure out how I can participate in voting when I am a out of state student. I want to research ways other colleges get student involved in voting and other election process.

1. Address the purpose and audience for your essay and how you will consider them in
your draft.

• The purpose of my rhetorical analysis is to analysis the campaign ad “Daisy” to grasp a better understanding of why the creator choose to use the rhetorical appeals to persuade the voters. The audience to consider in my draft is my fellow classmate and professor. Since this is an writing class I will make sure to include background on the ad and time period to give the audience a point of reference.

2. Then, discuss the type of revision you need to start your revision with (structure, style, or
grammar and mechanics).

• I will start my revision process with a structure analysis. I want to focus on going outside the 5-paragraph structure to make it more complex. Then I will do some deep grammar revision with a close friend since grammar has never been my thing. I also plan to take it apart and see if I can add more details to make the essay easier to understand.

3. Finally, discuss the strategies that you will use to move from this type of revision to a
final essay.

• After taking all the corrections and advice I received on my essay, I will take each paragraph and make the specific changes to better each. Then I will compact it all together and start rereading for repetitiveness or grammar errors.

The 1964 election campaign ad, “Daisy”, uses a innocent little girl that disappears due to a nuclear bomb. By using this fear mongering, the audience is being compelled to vote for Lyndon B. Johnson as president because he is the “safer” option.

1. Introduction
   1.  Introduce video (include link)
      1. The Daisy Ad is Lyndon B. Johnson campaign ad for the 1964 presidential election. This ad is featuring a little incident girl playing outside and interrupts her playing a voice counting down the explosion of a nuclear bomb.
   2. State how you are analyzing it and to what end
      1. After watching the ad I start to analyze what events happen prior to the airing of the ad to get a broader view of the time period. I begin analyzing events 4 years prior that impacted the society tremendously. With this knowledge I re-watch the video to study how the ad uses rhetorical appeals. Then I do research about 1964 specifically to understand why a child was the center of attention in this ad. Finally I dive deeper into all three appeals to get the basis of my body paragraphs.
2. Body
   1. Logos: list elements of the video that reflect to logos
      1. The use of the following two quotes
         1. “These are the stakes! To make a world in which all of God’s children can live, or to go into the dark. We must either love each other, or we must die.”
         2. “Vote for President Johnson on November 3rd. These stakes are to high for you to stay home.”
   2. Pathos: list elements of the video that reflect pathos
      1. Sense of curiosity
         1. Starts off the ad with no indication of whats its about
         2. Makes the audience focus on watching it
         3. The cuteness of the child grabs attention and curiosity
      2. Appeal to fear
         1. Unknown voice counting
         2. Nuclear explosion makes the girl disappear
         3. Events happen prior to 1964
            1. Starts with Bay of Pig invasion end with assassination of JFK
   3. Ethos: list elements of the video that reflect ethos
      1. Lyndon B. Johnson is currently president due to the assassination of JFK
      2. The use of his voice at the end shows who the ad is about
         1. Familiar voice
         2. Has experience in his position
         3. Should be able to trust him because of this
3. Conclusion
   1. Assess the rhetorically effective and ineffective qualities of the video
      1. Effective: The use of rhetorical appeals ties all together
      2. Ineffective: Use of the appeal to fear
   2. Address how this analysis helps you understand something about how rhetoric works in this type of video
      1. This help me understand why this ad was so controversial and effective in his run for president.