Analysis of Social Media Post

For this analysis, I chose a thread posted to twitter by former First Lady, Michelle Obama. She is addressing the American people, pleading with them to vote for Joe Biden. She references the presidential debate to convey her message with it nearing the deadline for voter registration as well as election day. 

Mrs. Obama uses heavy pathos throughout her post. Her opening sentence, she uses empathy saying “I feel you. Believe me, I do.” to establish a connection between herself and others appalled by the current President’s behavior in the debate. The former First Lady then went on to refer to Joe Biden as her “friend.” To the average American, many forget those high officials are still regular people, much like celebrities. 

She uses language such as “chaos” to seemingly describe the state of our country under his term and reason with the reader that the only way to fix it is if you cast your vote for Joe Biden. Her writing is clear and concise on what she is trying to convey. She writes improper english but speaks to the American people as if we are on the same level. She puts responsibility on the reader to make sure their friends and family are registered to vote and even attaches the iwillvote.com link. This creates a feeling as if it is mine or the reader’s personal responsibility to stabilize this country. 

Initially reading this thread, it is credible and informative. She references a debate that can virtually be accessed at any time and replayed as well as encouraging the people to vote and including a website to ensure their registration. Upon further analysis, I could recognize the tension in her words when referencing the president. The opening statement expresses how she was “turned off” by his behavior, but she does not elaborate on this. Thankfully, I watched the debate live as well as news reports discussing both parties and can confirm that the debate was a turn off, but that was caused by both candidates. Her concluding paragraph also seems to be a jab at him or his party. She says the numbers must be “undeniable” as if  a win is only considered that if it’s by a landslide. As the reader, I interpreted it as Trump and the republican party would argue Biden’s presidency if it was declared that he won. Knowing Trump’s past remarks and actions, I would also agree with this as an opinion, but alluding to it without proof can be interpreted as providing biased information to the voters. Overall, the post is effective in conveying her message to not only register yourself to vote, but also hold your family and friends to doing the same while endorsing Joe Biden and persuading the people for our vote.

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