Social Media Rhetorical Analysis

The ASPCA is an animal protection and rescue service for animals going through abuse and being homeless. The rhetor for this article is by the ASPCA and they are wanting us to take action to get the USDA to stop the speedy animal slaughter to make meat during Covid 19.  This article uses emotional appeal to persuade us that animal abuse is wrong and needs to be stopped. The ASPCA’s intended audience is people in our country and farmers who are performing this bad behavior. The ASPCA wants us to use our voice to the farmers and the USDA about the rapid slaughter of farm animals. Farm animals do not deserve this false treatment from farmers and they don’t deserve to be treated horrible because Covid 19 is going around. The overall argument of this social media post from facebook is to get the people to stop animal slaughter and abuse to make meat. ASPCA wants us to prevent and make our food more humane to the animals, not just the people. The author claims his argument by using pathos when he says, “TAKE ACTION!!” “Help us ensure that the USDA stops high-speed slaughter and supports the continued growth of a more humane food system- instead of bailing out inhumane factory farms.” He also uses logos to backup his claim by stating “94% of Americans agree that animals raised for food deserve to live free from abuse and cruelty. Yet almost all of the nearly 10 billion animals raised for food annually in the U.S. live in unacceptable conditions on factory farms. The people in the U.S. want the animal cruelty to stop and they want more humane farming. The ASPCA’s diction is formal because they share percentages and state the facts about the americans not wanting farmers to preform animal cruelty. The sentence structure in the post and article are complete sentences with detail about their argument. The effect of this article is to persuade more people about farmers rapidly abusing these animals to get meat out into the market during Covid. The initial impact is persuading the people to get the farmers to stop the animal abuse and the deepest impact is the animals getting abused. Another deeper impact is that the people of ASPCA are very tired of seeing farmers rushing to get meat to the market. They also want to take care of the animals and raise money to get these farmers to stop being lazy and do their job correctly. 

https://secure.aspca.org/action/usa-humane-farming?ms=so_fac_news-stop-factory-farms-20200429&initialms=so_fac_news-stop-factory-farms-20200429&utm_medium=social&utm_campaign=facebook&utm_source=news-stop-factory-farms-20200429&fbclid=IwAR3toW6MYYKoFOPXd9ehUmUWh72w3jCiE57njYyeitW_Hk7JNTl9lUn4x20

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