October 2020

My favorite commercial is the “Jake from State Farm” Ad: https://youtu.be/47cAxRX3aDg

State Farm is a large group of insurance companies throughout the United States. They offer bundle insurance and coverage. For home, auto, and life. State Farm’s slogans are: “Here to help life go right” and “Like a good neighbor, State Farm is there” (secondary). The scene of this commercial is of a man on the phone with someone at 3 AM in his living room. He says “Really? You’d do that for me?” and “that sounds like a really good deal”, as his wife comes downstairs and asks who is talking to. He proceeds to tell her its “Jake from State Farm”. Based on his words he said to the person on the phone and the time of night it is, she doesn’t believe him. As a viewer, we can assume that her thoughts are that he’s talking to a woman because she takes the phone from him and asks the person “Who is this? What are you wearing Jake from State Farm”? A man responds and says “Uh, Khakis”. She turns to her husband and says, “She sounds hideous” and he responds back with “well she’s a guy so..”. The commercial ends with bold subtitles reading “Savings. Even at 3 AM”. State Farm is an insurance company. All of their ads relate to their claim that they are very reliable and have great customer service. The purpose of this ad was to show that. State Farm is a reliable company and is here to assist its customers. By showing the man on the phone at 3 AM with a State Farm employee, it shows that no matter what time of day it is, State Farm offers its services. They are prideful and confident in their company’s purpose and slogans. “Like a good neighbor, State Farm is there”, it is 3 AM and State Farm is there to offer you a deal in coverage, savings and answer any questions along the way. They have reviews of being a perfectly fine company for different types of insurance. This is a memorable commercial for me because it draws the viewers in by making us wonder who the man really is talking to. We become just as curious as his wife and it doesn’t necessarily give away what company or service this commercial is for. Not right away and it intrigues viewers. It also adds comedy, relating to the wife assuming it’s a woman on the other end of the phone when it is really a State Farm agent. This is also why it is my favorite commercial.

Title of Article + Proper MLA Citation for Works Cited page	“Finding the Good Argument OR Why Bother With Logic?” By Rebecca Jones
Summarize the article — include your reaction, thoughts, anything to help you remember its claims. 100 to 150 words	The word “argument” is often used as a negative term in society but it is viewed as a positive thing in writing. We often used Pathos, Ethos, and Logos in high school papers to use ethical reasoning and feeling. Jones talks about deductive reasoning, which is a conclusion based on multiple premises that are generally assumed to be true. Different arguments give different reasoning. Whichever is appropriate to use when persuading a reader. Jones argues that a good argument should “see all angles of the issue” and “find common ground”, in order to have a solution to the problem. She also discusses the way to appeal to a certain audience through “ethical appeal”. The right advertising and convincing to a person’s idea. Jones’ purpose of this article is to know which direction to go when creating an argument. Knowing all sides and aspects to an issue and then methods to support that argument– the “appeals”.
Define new terms and concepts by quoting or paraphrasing the original author.	-fallacies -fallacious -Isocrates -syllogism –
How does this reading connect to other articles from class and/or your own research?	N/A
Based on the reading, craft one question to act as a springboard for class discussion.	How did the word “argument” differ so drastically from the meaning of the word in english and the word in writing?

Rhetorical Analysis- Laurel Cotton

Reading Journal for Jones- Laurel Cotton