As a part of out Rhetorical Analysis we discussed and learned about ethos, pathos and logos as models or persuasion in writing. Ethos is for the convincing of the reader of the ethics or credibility of the author. Pathos is the emotional appeal to engage the audience and appeal to their emotions. Logos is to appeal to the logic of the audience to get them thinking. These are not only used in writing but are key to a good and engaging rhetorical analysis.