I read an article about a new brand of ice cream called Halo Top. The article describes how the founders started the company as a side hobby, and how it has now become one of the biggest ice cream companies in the country. The author calls the process “Brand Realization.” He talks about the founders’ journey from their rough start, one of the almost died due to the dry ice in his car, all the way to their multi-million company that is beating out companies like Häagen-Dazs and Ben & Jerry’s.
This article is showing its readers that anything is possible. The founders of the giant company started off in a “pickup basketball league populated mostly by others like them,” but they wanted something more in their lives. So they looked for something that interested them, and then made it a reality. They made their dream a reality and the article is showing us that with the right mindset anything can happen.
https://www.forbes.com/sites/paulearle/2018/01/26/halo-top-and-how-to-be-the-beatles-of-your-business/#6128a4ad5fcc
This one was really interesting to look back at because at the time I had never heard of Halo Top, but it turns out that one of my friends loves it. It was like once I heard about it I could not get away from it.