Basic Web Design of Sephora

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My weakness is online shopping. It has always been an issue ever since I got my debit card. With that being said, there is one website that I look at once a day; Sephora. While the merchandise is a main reason why I like the website, I think it is because of how it is organized. When you first open the website, there are a list of sales located at the very top. Who doesn’t love a good sale on makeup? A part from there being sales on things that I “must have”, they present them in a very flashy way. For example, if they are have a sale on lipstick they show a picture of the item and then in big font they have the percentage of the discount on top of it. With these two simple piece of information, I know whether or not I want to spend time looking at it (even though most of the time I do). Another thing I love about Sephora’s website is the organization of finding the items that I know I want. Right underneath the sales at the top they have tabs that link you to each kind of product they sale. But they don’t stop there! Once you click on the tab a drop list of each specific brand pops up. So within two clicks, you are directly at the product you want. How easy is that? I think that I want to include a lot of this simple organization and visuals to my project. I really think that by doing this my website will be more appealing.


One thought on “Basic Web Design of Sephora

  1. Okay, I must admit, Sephora is not the only website I look at daily. Day in and day out I am constantly checking Instagram, Facebook, Pinterest and my email. I think that the reason I like all of these is because of their easy navigation and access. When I read over this post, I was very self convicting and said “if only Sephora was my only problem”. In addition to this connection between other social media sites and Sephora, I realized that these websites are getting in the way of me doing my homework. In writing this comment alone, I have responded to 3 text. It is so ridiculous, yet addicting. Much like I learned how I wanted my multimodal project to reflect the websites I visit daily, I learned my grades can reflect that time spent on social media.

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